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Enquirer Consulting Group / Prepared for Audemars Piguet
August 2026

Demand you manage.
Relationships you choose.

A short read for Marc Montagne, to go with Monday's note. It takes ten minutes and there is nothing to fill in.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

In a direct model, reach is the whole asset.

01
High watchmaking is sold face to face. Audemars Piguet sells through its own boutiques and AP Houses, which puts the direct client relationship at the center of the business.
02
In a model like that, growth is bounded by the number of named relationships a house can hold, not by the number of people who admire the brand. That is a distribution question, not a brand one.
03
Marketing builds awareness at scale. It does not open a named conversation with a named person on a date the house chooses. In this category, very few houses own a channel that does.
Prepared for Audemars Piguet
Where this goes

From awareness to named reach.

Today
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In this category, a new relationship usually begins in a boutique or through an existing client.
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Everything above that is broadcast. It reaches many people and opens no specific door.
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The names a house has never met are not uninterested, they are simply unreached.
In the first weeks and months
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A named list of the people and organizations you want to reach, agreed before anything sends.
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Research led messages written for one named person at a time, in the house voice, read by a human first.
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Replies handed to your team warm, with a way to reach the person.
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The playbook, the tooling, the dashboards and a trained operator, handed over at the end.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Audemars Piguet

Three things, built and handed over.

The named map

The people and organizations in the markets you choose, with the person who decides inside each one. Named and agreed before a single message is written.

The outreach engine

Research led messages written for one real person at a time, in the house voice, reviewed by a human before they go out.

The handover

The playbook, the dashboards, the tooling and a trained operator. At the end of the engagement the unit belongs to you.

We match the build to the two or three things that are actually weak. Offering the whole menu is how engagements like this go wrong.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We name the people and the organizations before a single message is written.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a house that sells direct

Your voice, or it does not go out.

01

One person at a time

No templates anywhere. Each message is written for one named person and read by a human before it sends.

02

Built, then handed over

A fixed four month build, run in market and proved on real conversations. Then you own it, including the operator who runs it.

03

Restraint is the setting

Low volume, high research, and suppression as a hard gate. Reach is chosen rather than bought, which is the only version of this that suits a house.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Audemars Piguet.